Corporate Responsibility

The Smurfs, Ambassadors for Sustainable Development Goals

In 2015, the United Nations launched a set of ambitious goals in 149 countries with the aim of eradicating extreme poverty, combating inequalities and injustice and effectively tackling the problem of climate change by 2030.
The Smurfs are proud ambassadors for these 17 United Nations goals.


Educational package

Goal #14: Think Blue

Among the 17 Sustainable Development Goals, number 14 is especially dear to the hearts of our little blue creatures: Think Blue. 



Goal #13: Smurf the climate

In 2020, we will put all our energy too help our blue planet.


Discover our climate style guide

Charitable work

For more than 60 years the Smurfs have communicated universal values such as solidarity, courage, tolerance, work, respect for nature and the environment. These values transcend age, gender and cultures.

It is thus quite natural that the Smurfs wish to be involved in charitable works. They are preferred partners because they enable us to popularize a message and make it accessible to all.
The Smurfs are proud to have been able to support good causes over many years, for example Think Pink, FireSafe, UNICEF, International Day of Happiness, Android 34, Cap 48, and so on.

Our activities

You too can be part of the great Smurf family
and benefit from 95% brand awareness worldwide.

Check out our various possible categories and partnerships.