THINK BLUE / THINK SMURF
The Smurfs are the ambassadors for the 17 sustainable development goals of the United Nations. We stand for a better world for everyone.
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Who are we?
IMPS/Lafig
World license holders for the Smurfs, Benny Breakiron and Johan & Peewit.
Peyo productionS
Company specializing in audiovisual (co)production of Peyo’s work.
Our vision
Spread the world of Peyo to the people of all cultures to develop the love for and notoriety of the characters through generations and time.
NEWS
New Smurfs TV Series Lands at Nickelodeon in 2021
Peyo’s characters will be back in an incredible 3D TV series. Expect humour, adventure and fun!
Press release & clippings
THE SMURF EXPERIENCE TAKES OFF FOR OBERHAUSEN
After a hugely successful run in Brussels with over 250,000 visitors, the Smurf Experience is relocating to Germany.
www.schtroumpfexperience.com.
JAzwares is the New Global Master Toy Partner for the Smurfs
IMPS has partnered with Jazwares, a global leader in play, to develop an all-new toy line inspired by the classic Belgian franchise. As the global master toy manufacturer for The Smurfs, Jazwares will create a toy line reviving the internationally beloved franchise for today’s generation of children. The Smurfs toy line is set to hit retail in 2022.
Our activities
You too can be part of the great Smurf family and
benefit from 95% brand awareness worldwide.
Check out our various possible categories and partnerships.
